Ad Buyers Hope To Use CBS' Thursday NFL Package To Tackle Football Prices - Variety

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Ad Buyers Hope To Use CBS' Thursday NFL Package To Tackle Football Prices Variety Proposed ad deals for football and other big-audience TV programming are gaining more scrutiny as both TV networks and advertisers gear up for TV's annual “upfront” market, when U.S. networks try to sell the bulk of their ad inventory for the coming ...

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